Good morning, Marketers, are you so experienced in search marketing that sometimes you miss the most obvious things that maybe a newbie would have picked up? 

What I love about change, and even forced change, is that it requires even the most experienced professionals to relearn something from the beginning. We have the new GA4 being forced on us, a new version of Google Ads Editor with the future of performance max campaigns changing a lot for SEMs, new reporting in Microsoft Advertising and more.  Change forces us to adapt and relearn a lot of what we know, which helps us become better at what we do. The cycle is important, reinforces our skills and keeps us on our toes.

I’ve been blogging about search for almost 20 years now and I am getting too comfortable with it. I decided to start a blog on a new topic, not just because I find the topic fun and interesting but also because I felt starting a new blog, a new website, from scratch would force me to relearn some of the basics and make me better at what I do. If you want to check it out, it is called Lucid Insider, a new Tesla competitor.

Do something new, again. It might just help you grow where you least expect it.

Barry Schwartz,
EV reporter

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T-minus 1 week until MarTech! Grab your free pass now!

Join us at MarTech, online next Tuesday and Wednesday (March 29-30), to explore dozens of time-saving marketing technologies that will help you mine valuable first-party data, streamline marketing operations, and drive more ROI.

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11 conspiracy theories about search, Google and Big Tech

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