Daily Brief
202200316 SEL Brief
Content
Disrupt the funnel and accelerate revenue opportunities
In this webinar, learn how AI-powered conversations drive prospective buyers towards the next best action.
SEO
Google refine this search and broaden this search now live in search results
While the things to know and things to consider feature is not fully live yet.
Analytics & Conversion
Google rolls out Search Ads 360 integration for Google Analytics 4
The integration may help contextualize data to enable more efficient campaigns as well as time savings.
Analytics & Conversion
Measuring marketing value in a cookieless world
Ready or not, it's time to move beyond third-party tracking to measure marketing performance and ROI.
PPC
Save time on negative keywords using the lowest common denominator method
Want to dramatically reduce the number of negative keywords you need to maintain? Save time and money with this method.
PPC
Google Performance Max campaigns: What marketers should know
Performance Max campaigns use automation to help marketers drive more conversions. At SMX Next, Rodney Ip shows marketers how to use them to their fullest potential.
SEO
Bing’s ‘Russian invasion of Ukraine’ results show Opinions section and timelines
The Opinions section contextualizes news-related listings for users, which may help reduce misinformation.
SEO
8 SEO costs that impact your ROI
In SEO, there are obvious costs, but also some hidden costs. Learn how to understand the true, full cost of SEO.
Analytics & Conversion
Why I’m glad third-party cookies are dying
Third-party cookies have never been a good way to demonstrate value – not value as most businesses define it, at least.
PPC
Google launches automated vehicle ads
This new format uses vehicle data feeds in Google Merchant Center to match users’ searches with ads.
Content
Crawl, walk, run to real-time personalization
Strategies that prove why real-time personalization drives loyalty and growth at scale.
PPC
Russia-based advertisers can no longer reach global audiences on Google properties and networks
This latest policy change takes widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia.
SEO
Why on-site search should be a priority for marketers
On-site search can provide marketers with key insights into their audiences. At SMX Next, Stephen Rahal shows how to optimize this important site function.
Commerce
Pinterest adds in-app checkout and personalized shopping recommendations
The features may help improve Pinterest as a marketing channel for retailers as well as a shopping destination for users.
Commerce
Twitter Shops lets brands showcase 50 products
Want your own Twitter shop? You'll have to wait. It's only available to select merchants in the U.S. for now.
PPC
5 things your Google Data Studio PPC Dashboard must have
Set yourself up for more success. Learn how to take your PPC dashboard from good to great using Google Data Studio.