Analytics & Conversion
Measurement in a cookieless world: Are you ready for what’s next?
In this webinar, learn about the challenges and solutions to help you get ready for a cookieless future.
Channel
Social
Twitter adds keyword search to Direct Messages
Good news for brands and businesses who use Twitter for customer service: you can now find DMs by searching for keywords.
Google Maps
Google Search adds booking and appointment availability for healthcare providers
This is a pilot with a limited number of providers including MinuteClinic at CVS.
Google Maps
Google Maps blocked 100 million abusive business profile edits in 2021
Less than 1% of the content viewed on Google Maps was fraudulent or abusive, Google said.
Analytics & Conversion
First-party data: 4 internal checks to make sure you’re ready
Ask yourself these questions to ensure compliance without sacrificing user engagement.
Content
Marketing leadership: 4 lessons learned from military service
Here are four valuable lessons learned from the military that you can use to help lead your team to success.
PPC
Google releases Partner Program directory in latest effort to rebuild program
After trying to relaunch it with strict requirements, Google now seems intent on building goodwill among the PPC marketers who participate.
PPC
PPC salaries: How much in-house and agency search marketers make in 2022
This data will help give you some bargaining power, whether you're negotiating salary for a new role or seeking a raise from your employer.
Google claims it reduced irrelevant search results by over 50% in seven years
Also, Google said they saw an 60% increase in natural language queries by searchers.
SEO
Google releases March 2022 product reviews update with additional ranking criteria
The new product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage.
Social
Meta rebrands automated ad products, shopping campaigns coming soon
Meta is consolidating its products into the Meta Advantage suite, which allows advertisers to automate part of a – or an entire – campaign.
Content
3 ways marketers can connect with Gen Z consumers
Gen Z is unlike any other generational group. At SMX Next, Purna Virji shows how marketers can connect with this growing cohort.
Analytics & Conversion
CRM data is messy, but it can clean itself up
Different strategies for data hygiene
SEO
MarTech is ONLINE in just 1 week – grab your free pass now
Don't miss your opportunity to attend MarTech, online, March 29-30!
Google Search Console
Google Search Console to show event rich results errors for missing locations
You may see an increase in rich results report errors for event schema in Search Console as a result of this change.
Content
8 email best practices for 2022 to drive growth
In this Salesforce webinar, learn how you can drive more engagement and save time.
Social
Instagram product tags rolling out to all U.S. users
Product tagging will make it easy for people to discover and buy your products via Instagram Shopping.
Google Shopping
Merchant Center can now be linked to Google Analytics 4
You can now see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.
PPC
Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more
The new reporting dashboard is aimed at streamlining workflows by making reports easier to customize and access.
SEO
11 conspiracy theories about search, Google and Big Tech
From your phone is spying on you to Google manipulating ad auctions, here are some of the juiciest conspiracy theories.