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3 ways marketers can connect with Gen Z consumers
Gen Z is unlike any other generational group. At SMX Next, Purna Virji shows how marketers can connect with this growing cohort.
Corey Patterson is an Editor for MarTech and Search Engine Land. With a background in SEO, content marketing, and journalism, he covers SEO and PPC industry news to help marketers improve their campaigns.
Content
Gen Z is unlike any other generational group. At SMX Next, Purna Virji shows how marketers can connect with this growing cohort.
Corey Patterson | Mar 23, 2022 at 9:37 am ETSEO
E-A-T is an important concept for YMYL sites. In a recent webinar, Kevin Rowe shared how marketers can create and share expert-worthy content.
Corey Patterson | Mar 16, 2022 at 3:33 pm ETPPC
Performance Max campaigns use automation to help marketers drive more conversions. At SMX Next, Rodney Ip shows marketers how to use them to their fullest potential.
Corey Patterson | Mar 14, 2022 at 2:01 pm ETSEO
On-site search can provide marketers with key insights into their audiences. At SMX Next, Stephen Rahal shows how to optimize this important site function.
Corey Patterson | Mar 10, 2022 at 3:01 pm ETPPC
The paid search landscape is more competitive than ever. In a recent webinar, Ashley Fletcher showed how marketers can stay ahead of the curve.
Corey Patterson | Mar 2, 2022 at 1:58 pm ETSEO
Poor internal link structure can end up harming your site's rankings. At SMX Next, Jonathan Epstein showed how marketers can prevent PageRank loss with better internal linking.
Corey Patterson | Feb 28, 2022 at 3:28 pm ETSEO
Site migrations are necessary at times, but rankings and traffic can drop if you're not careful. At SMX Next, Bruce Clay showed how marketers can ensure SEO success during site migrations.
Corey Patterson | Feb 25, 2022 at 9:10 am ETSEO
Core web vitals are important, but they're just one part of page experience. At SMX Next, Diane Kulseth showed how marketers can optimize for all of these signals.
Corey Patterson | Feb 21, 2022 at 3:50 pm ETSEO
International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets.
Corey Patterson | Feb 17, 2022 at 3:12 pm ETSEO
SEO and PPC teams can empower each other when they work together. At SMX Next, Allison Duvall and Hannah Johnson of Merkle shared how marketers can create holistic search strategies.
Corey Patterson | Feb 9, 2022 at 3:42 pm ETCommerce
Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers' shopping experiences.
Corey Patterson | Feb 3, 2022 at 3:20 pm ETPPC
Keyword matching has changed, but not all campaigns are ready to use them effectively. At SMX Next, Aaron Levy shows how marketers can leverage modern match types.
Corey Patterson | Feb 1, 2022 at 5:10 pm ETSEO
In Part 6 of our series, we detail the process behind crafting pillar pages for MarTech to better organize our topical coverage.
Corey Patterson | Jan 28, 2022 at 11:40 am ETPPC
There's less data available for PPC marketers, but that doesn't mean it's less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have.
Corey Patterson | Jan 27, 2022 at 2:55 pm ETContent
Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content.
Corey Patterson | Jan 26, 2022 at 3:56 pm ETSEO
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.
Corey Patterson | Jan 24, 2022 at 3:23 pm ETSEO
AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation.
Corey Patterson | Jan 21, 2022 at 9:40 am ETSEO
Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business decisions.
Corey Patterson | Jan 19, 2022 at 4:30 pm ETSEO
A transformed digital landscape means marketers must think search-first.
Corey Patterson | Jan 13, 2022 at 2:28 pm ETContent
Inclusivity is a marketing imperative. At SMX Next, Kelli Kemery explained how marketers can make their camapaigns more inclusive.
Corey Patterson | Jan 13, 2022 at 8:56 am ET