Social
Twitter adds keyword search to Direct Messages
Good news for brands and businesses who use Twitter for customer service: you can now find DMs by searching for keywords.
Danny Goodwin is Senior Editor of Search Engine Land. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
PPC
PPC salaries: How much in-house and agency search marketers make in 2022
This data will help give you some bargaining power, whether you're negotiating salary for a new role or seeking a raise from your employer.
Social
Meta rebrands automated ad products, shopping campaigns coming soon
Meta is consolidating its products into the Meta Advantage suite, which allows advertisers to automate part of a – or an entire – campaign.
Social
Instagram product tags rolling out to all U.S. users
Product tagging will make it easy for people to discover and buy your products via Instagram Shopping.
Commerce
Twitter Shops lets brands showcase 50 products
Want your own Twitter shop? You'll have to wait. It's only available to select merchants in the U.S. for now.
SEO
How Google search personalization works: Professors and politicians just don’t understand
Google has told us how search works. We know plenty about how it works. But a professor seems confused about search personalization.
SEO
Member of SEO community and her two children killed in Ukraine
Tatiana Perebeinis, the chief accountant of SE Ranking, was one of four people killed in a Russian attack in Irpin, Ukraine on Sunday.
SEO
Google Broad Core Algorithm Updates: Everything you need to know
What is a broad core algorithm update? Learn the complete history of Google's core updates, what they are, and what's important for SEO.
Local
Help for Ukraine SEO & PPC specialists seeking work
An SEO entrepreneur has created two resources: one for job seekers and another for employers with digital vacancies willing to hire Ukranians.
Analytics & Conversion
New content analytics coming soon to LinkedIn
Have you been patiently waiting for better content analytics from LinkedIn? Soon you’ll have more Post insights.
Social
TikTok videos can now be 10 minutes
The maximum time for TikTok videos has increased. Users can now upload videos up to 10 minutes long.
SEO
Lookback: Google launched the Panda algorithm update 11 years ago
Here's a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.
SEO
BrightEdge acquires Oncrawl in enterprise SEO shakeup
Oncrawl will continue to run under BrightEdge's umbrella. Here's what the deal means to both companies and their customers.
PPC
Google vs. Edible Arrangements: Court rejects ‘theft’ claim
Edible Arrangements was seeking damages from Google for selling its name via search ads. The court didn’t bite.
Analytics & Conversion
Google releases Data Studio Dashboard for Web Stories
Want more insights about how your Google Web Stories are performing? Google has the Data Studio report you need.
Social
Facebook drops ‘News’ from News Feed in rebrand
The News Feed is no more. Facebook says the News Feed will now simply be known as the Feed.
SEO
Conductor acquires technical SEO monitoring tool ContentKing
ContentKing customers can continue to use the tool. Conductor plans to fully integrate ContentKing into its platform within 12 months.
PPC
3 changes coming to Google Ads automated extensions
The way Google Ads automated extensions work is changing. Here’s what you need to know.
SEO
Google gives more visibility to local news publishers
Google search may show local news stories more often in Top Stories. Google News Showcase also gets updates.
SEO
Google adds Journeys to Chrome: search your history by topic
Want to resume searching for topics you did days or weeks ago? Google Chrome's new Journeys feature makes it easy to do.