This is a pilot with a limited number of providers including MinuteClinic at CVS.
After trying to relaunch it with strict requirements, Google now seems intent on building goodwill among the PPC marketers who participate.
The new product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage.
Google Search Console
You may see an increase in rich results report errors for event schema in Search Console as a result of this change.
E-A-T is an important concept for YMYL sites. In a recent webinar, Kevin Rowe shared how marketers can create and share expert-worthy content.
Google has confirmed there was an issue with some reviews not posting and those reviews should be processed the end of this week.
Performance Max campaigns use automation to help marketers drive more conversions. At SMX Next, Rodney Ip shows marketers how to use them to their fullest potential.