Intelligence Reports
These comprehensive guides will help you evaluate, select, purchase, and implement key marketing technology solutions. Our editors have done the research so you don’t have to.
Featured Research Reports
Enterprise Customer Data Platforms: A Marketer’s Guide
This report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading Customer Data Platform (CDP) software vendors, and marketers who have CDP software. read more
B2B Marketing Automation Platforms: A Marketer’s Guide
MarTech’s latest publication of the “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for marketing automation platforms and the considerations involved in implementation. read more
Account-Based Marketing Tools: A Marketer’s Guide
New! MarTech Intelligence Report: Account-Based Marketing Tools: A Marketer’s Guide: A Marketer’s Guide Download Now MarTech’s all-new publication of the “Account-Based Marketing Tools: A Marketer’s Guide” examines the ABM tools and the considerations involved in implementation. The 46-page report … read more
Enterprise Customer Journey Analytics Tools: A Marketer’s Guide
New! MarTech Intelligence Report: Enterprise Customer Journey Analytics Tools: A Marketer’s Guide Download Now MarTech’s all-new publication of the “Enterprise Customer Journey Analytics Tools” examines the market for customer journey analytics tools and the considerations involved in implementation. The … read more
Enterprise Marketing Work Management Platforms: A Marketer’s Guide
New! MarTech Intelligence Report: Enterprise Marketing Work Management Platforms: A Marketer’s Guide Download Now MarTech’s all-new publication of the “Enterprise Marketing Work Management Platforms” examines the market for marketing work management platforms and the considerations involved in implementation. The … read more
Enterprise Headless & Hybrid CMS Platforms
This 54-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading headless and hybrid CMS software vendors, and marketers who have headless and hybrid CMS software. read more
Enterprise Identity Resolution Platforms
New! MarTech Intelligence Report: Enterprise Identity Resolution Platforms: A Marketer’s Guide Editorial Advisor: David M. Raab, CEO, Raab Associates Inc.; Founder & CEO, CDP Research/Writer: Claire Schoen, Director, Marketing Services Content, Third Door Media Editors: Karen Burka, Senior Research … read more
