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MarTech is ONLINE in just 1 week – grab your free pass now
Don't miss your opportunity to attend MarTech, online, March 29-30!
Lauren Donovan has worked in online marketing since 2006, specializing in event marketing, content management, organic and paid social media, community and reputation management, and real-time journalism. She currently serves as Director of Marketing at Third Door Media -- producer of the Search Marketing Expo and MarTech conference series and publishers of Search Engine Land and MarTech.
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Teams that train together, win together. Send your team to SMX!
Sign your team up for their choice of SMX Master Class to sharpen skills, broaden horizons, and learn actionable tactics that drive measurable results.
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Meet the 2021 Search Engine Land Awards judges
The final deadline to get your entry in is this Friday, September 3 at 11:59pm PT. What are you waiting for?
Content
3 Content Aggregators For The B2B Community Manager Toolkit
Here’s a run-through of some tremendous content aggregators that make locating awesome content to share fun and incredibly easy.
SEO
10 Essential Tools For B2B Conference Coverage Domination
Check out these tried and true goodies every conference attendee should have on hand, or at least have access to.
Content
Runaway Facebook Threads! 5 Tips B2B Community Managers Should Master
Presenting: Your 5-point action plan to addressing social community strife with confidence, grace, and master-ninja authority.
Content
B2B Blogger’s Guide To Turning Tweets Into Rockstar Conference Coverage
Covering events in your B2B industry by way of live-tweets and blog posts is a surefire way to amplify your content and link building strategies, not to mention help establish your brand as an active, engaged, beloved contributor to your B2B community.
SEO
Beef Up B2B Publications With Rockstar Industry Conference Coverage
Providing coverage of relevant conferences, expos, trade shows, conventions, seminars, and networking events is an extremely powerful way to showcase yourself as an active authority in your industry.
Content
How to Spice Up B2B Ad Creative Brainstorms In 90 Minutes Or Less
Clever marketers embrace the opportunity to market B2B because they recognize and respect the challenge it embodies: To make the ostensibly boring not only saleable, but beautiful.
SEO
6 New Year’s Resolutions For The Modern-Day B2B Community Manager
Resolutions are just that – things we resolve to do, or… to do less of… typically after learning the hard way what we were doing didn’t work, and it’s high time to try something different.
SEO
5 Unassumingly Powerful Tools For The B2B Marketer’s Arsenal
Behold: Popular (chiefly free) platforms authoritative in nature but often overlooked as useful tools for hardcore marketing.
Content
4 Point Twitter Audit: Becoming A More Beloved B2B Brand
By leveraging tweet-based search engines, user-powered directories, Twitter lists and other tools, both advanced and basic, we were able to hone in on potential customers, or in the very least, valued community members.
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A B2B Community Manager’s Guide To Identifying True Twitter Friends, Part II
In this second installment, we'll learn how to hone in on B2B targets based on content consumed and authority users they follow-- continuing down the road with our example of Company X, which is marketing to owners of wineries.
Content
A B2B Community Manager’s Guide To Identifying True Twitter Friends
This is part one of a two part series that will explore a variety of Twitter tools and tactics B2B Community Managers can leverage to identify target audiences, sync up with industry power users, and make lasting friendships that ultimately pay off in more ways than one.
Content
How To Use Occupational Targeting In Facebook For B2B Leads & Sales
Honing in on Facebook users by their occupation can be a seriously dead-eye targeting tactic, especially when approached with creativity, sharp senses and an unconditional willingness to do a lot of supplementary research.