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Microsoft Advertising

PPC

Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more

The new reporting dashboard is aimed at streamlining workflows by making reports easier to customize and access.

George Nguyen | Mar 22, 2022 at 7:00 am ET

PPC

Microsoft’s Automotive Ads get more placements, roll out globally

More placements may help businesses like car dealerships get in front of more potential customers.

George Nguyen | Mar 16, 2022 at 7:00 am ET

PPC

Platforms that have suspended ads in Russia

In addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial platforms to cut off advertiser access to Russian audiences.

George Nguyen | Mar 8, 2022 at 3:01 pm ET

PPC

Microsoft Advertising announces new ad type for service providers

Professional service ads stay consistent with Microsoft Advertising’s formula for vertical-specific formats, leveraging feed data and automation to match offers to searches.

George Nguyen | Mar 7, 2022 at 7:00 am ET

PPC

Google and Bing halt all ad sales in Russia

The platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users.

George Nguyen | Mar 4, 2022 at 10:50 am ET

PPC

Microsoft Advertising’s Ad Creator extracts site images for use in ads

Ad Creator and its built-in photo editor can help advertisers that don’t have access to a design team save time.

George Nguyen | Mar 4, 2022 at 7:00 am ET

PPC

Microsoft Advertising Editor rolls out support for Microsoft Audience Network campaigns

Previously, advertisers could only manage their Microsoft Audience Network campaigns via the associated interface or an API. Now, they can also manage them offline via the Microsoft Advertising Editor.

George Nguyen | Mar 3, 2022 at 7:00 am ET

PPC

Microsoft Advertising extends Shopping campaigns to more markets

The company also announced global availability of its Marketing with Purpose attributes, a pilot for multi-asset Audience Ads and greater support for Google Import.

George Nguyen | Mar 1, 2022 at 7:00 am ET

PPC

Microsoft Advertising auto-apply recommendations out of beta, advertisers opted in by default

While opting in doesn’t increase your budgets, advertisers should opt out if they don’t want recommendations to apply automatically.

George Nguyen | Feb 22, 2022 at 11:09 am ET

PPC

Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April

Advertisers in sensitive verticals will remain opted out of this change for existing campaigns.

George Nguyen | Feb 22, 2022 at 7:00 am ET

PPC

Microsoft Advertising nearly doubles available markets with 29 more countries

This update may make Microsoft Advertising more attractive to advertisers that sell products or services internationally.

George Nguyen | Feb 14, 2022 at 10:10 am ET

SEO

How marketers can create a holistic search strategy

SEO and PPC teams can empower each other when they work together. At SMX Next, Allison Duvall and Hannah Johnson of Merkle shared how marketers can create holistic search strategies.

Corey Patterson | Feb 9, 2022 at 3:42 pm ET

PPC

Microsoft Advertising launches Cruise Ads

Cruise Ads don’t change the vertical-specific formula for Microsoft Advertising, but the consistency may help PPCs at agencies get them going for different clients.

George Nguyen | Feb 9, 2022 at 7:00 am ET

PPC

How marketers can adjust to redefined keyword matching

Keyword matching has changed, but not all campaigns are ready to use them effectively. At SMX Next, Aaron Levy shows how marketers can leverage modern match types.

Corey Patterson | Feb 1, 2022 at 5:10 pm ET

PPC

Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager

Advertisers on Microsoft’s platform have two more ways to save time that might otherwise be spent adjusting and configuring their campaigns.

George Nguyen | Feb 1, 2022 at 9:43 am ET

PPC

How to win with PPC in a dataless world

There's less data available for PPC marketers, but that doesn't mean it's less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have.

Corey Patterson | Jan 27, 2022 at 2:55 pm ET

Content

How to produce actionable content throughout the marketing funnel

Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content.

Corey Patterson | Jan 26, 2022 at 3:56 pm ET

PPC

Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far

Legislation like this could be a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms.

Danny Goodwin | Jan 19, 2022 at 2:26 pm ET

PPC

Microsoft Advertising Shopping campaigns reporting enhancements

Plus Microsoft Audience Network, Similar audiences and in-market audiences have been expanded.

Barry Schwartz | Jan 11, 2022 at 7:00 am ET

PPC

How to automate your ad copy without sacrificing control

Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs.

George Nguyen | Jan 5, 2022 at 12:49 pm ET
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