Analytics & Conversion
First-party data: 4 internal checks to make sure you’re ready
Ask yourself these questions to ensure compliance without sacrificing user engagement.
A veteran of the digital marketing industry and "Top 25 PPC Expert," she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media campaigns, as well as helping brands build relationships with profitable partners and customers. Throughout her career, Navah makes a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEL, SEJ, SEMrush and WordStream blogs/webinars. In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.