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PPC

PPC

Google releases Partner Program directory in latest effort to rebuild program

After trying to relaunch it with strict requirements, Google now seems intent on building goodwill among the PPC marketers who participate.

Henry Powderly | Mar 23, 2022 at 3:14 pm ET

PPC

PPC salaries: How much in-house and agency search marketers make in 2022

This data will help give you some bargaining power, whether you're negotiating salary for a new role or seeking a raise from your employer.

Danny Goodwin | Mar 23, 2022 at 3:13 pm ET

PPC

Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more

The new reporting dashboard is aimed at streamlining workflows by making reports easier to customize and access.

George Nguyen | Mar 22, 2022 at 7:00 am ET

PPC

Google Ads Editor version 2.0 supports Performance Max campaigns

The update also includes support for custom actions and action triggers, conversion goals, shared audiences and more.

George Nguyen | Mar 21, 2022 at 5:16 pm ET

PPC

How your ad position and CTR impact conversion rate

Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns.

Jason Tabeling | Mar 21, 2022 at 6:00 am ET

PPC

Microsoft’s Automotive Ads get more placements, roll out globally

More placements may help businesses like car dealerships get in front of more potential customers.

George Nguyen | Mar 16, 2022 at 7:00 am ET

PPC

Save time on negative keywords using the lowest common denominator method

Want to dramatically reduce the number of negative keywords you need to maintain? Save time and money with this method.

David Ogletree | Mar 15, 2022 at 6:00 am ET

PPC

Google Performance Max campaigns: What marketers should know

Performance Max campaigns use automation to help marketers drive more conversions. At SMX Next, Rodney Ip shows marketers how to use them to their fullest potential.

Corey Patterson | Mar 14, 2022 at 2:01 pm ET

PPC

Google launches automated vehicle ads

This new format uses vehicle data feeds in Google Merchant Center to match users’ searches with ads.

George Nguyen | Mar 11, 2022 at 12:11 pm ET

PPC

Russia-based advertisers can no longer reach global audiences on Google properties and networks

This latest policy change takes widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia.

George Nguyen | Mar 10, 2022 at 3:31 pm ET

PPC

5 things your Google Data Studio PPC Dashboard must have

Set yourself up for more success. Learn how to take your PPC dashboard from good to great using Google Data Studio.

Amy Hebdon | Mar 10, 2022 at 6:00 am ET

PPC

Platforms that have suspended ads in Russia

In addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial platforms to cut off advertiser access to Russian audiences.

George Nguyen | Mar 8, 2022 at 3:01 pm ET

PPC

Microsoft Advertising announces new ad type for service providers

Professional service ads stay consistent with Microsoft Advertising’s formula for vertical-specific formats, leveraging feed data and automation to match offers to searches.

George Nguyen | Mar 7, 2022 at 7:00 am ET

PPC

Geotargeting optimization: How region impacts your PPC results

Geotargeting is a critical optimization tactic. Learn how analyzing paid search results by regions may unlock greater ROI.

Jason Tabeling | Mar 7, 2022 at 6:00 am ET

PPC

Master Google Ads conversion from clicks, to calls, to revenue

In this webinar, learn how to drive more valuable conversions online and over the phone.

Cynthia Ramsaran | Mar 4, 2022 at 12:40 pm ET

PPC

Google and Bing halt all ad sales in Russia

The platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users.

George Nguyen | Mar 4, 2022 at 10:50 am ET

PPC

Microsoft Advertising’s Ad Creator extracts site images for use in ads

Ad Creator and its built-in photo editor can help advertisers that don’t have access to a design team save time.

George Nguyen | Mar 4, 2022 at 7:00 am ET

PPC

Microsoft Advertising Editor rolls out support for Microsoft Audience Network campaigns

Previously, advertisers could only manage their Microsoft Audience Network campaigns via the associated interface or an API. Now, they can also manage them offline via the Microsoft Advertising Editor.

George Nguyen | Mar 3, 2022 at 7:00 am ET

PPC

How to be a competitive paid search marketer in 2022

The paid search landscape is more competitive than ever. In a recent webinar, Ashley Fletcher showed how marketers can stay ahead of the curve.

Corey Patterson | Mar 2, 2022 at 1:58 pm ET

PPC

Google removed App campaign placement data from Ads and AdWords API reports

To view these reports, Google recommends referencing the App Campaigns Brand Safety Placement report within Google Ads instead.

George Nguyen | Mar 1, 2022 at 12:14 pm ET
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