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Google releases Partner Program directory in latest effort to rebuild program
After trying to relaunch it with strict requirements, Google now seems intent on building goodwill among the PPC marketers who participate.
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After trying to relaunch it with strict requirements, Google now seems intent on building goodwill among the PPC marketers who participate.
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This data will help give you some bargaining power, whether you're negotiating salary for a new role or seeking a raise from your employer.
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The new reporting dashboard is aimed at streamlining workflows by making reports easier to customize and access.
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The update also includes support for custom actions and action triggers, conversion goals, shared audiences and more.
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Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns.
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More placements may help businesses like car dealerships get in front of more potential customers.
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Want to dramatically reduce the number of negative keywords you need to maintain? Save time and money with this method.
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Performance Max campaigns use automation to help marketers drive more conversions. At SMX Next, Rodney Ip shows marketers how to use them to their fullest potential.
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This new format uses vehicle data feeds in Google Merchant Center to match users’ searches with ads.
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This latest policy change takes widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia.
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Set yourself up for more success. Learn how to take your PPC dashboard from good to great using Google Data Studio.
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In addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial platforms to cut off advertiser access to Russian audiences.
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Professional service ads stay consistent with Microsoft Advertising’s formula for vertical-specific formats, leveraging feed data and automation to match offers to searches.
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Geotargeting is a critical optimization tactic. Learn how analyzing paid search results by regions may unlock greater ROI.
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In this webinar, learn how to drive more valuable conversions online and over the phone.
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The platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users.
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Ad Creator and its built-in photo editor can help advertisers that don’t have access to a design team save time.
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Previously, advertisers could only manage their Microsoft Audience Network campaigns via the associated interface or an API. Now, they can also manage them offline via the Microsoft Advertising Editor.
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The paid search landscape is more competitive than ever. In a recent webinar, Ashley Fletcher showed how marketers can stay ahead of the curve.
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To view these reports, Google recommends referencing the App Campaigns Brand Safety Placement report within Google Ads instead.