White Papers
Welcome to the most comprehensive repository of marketing technology white papers on the internet. Browse the collection and select the resources that fit your interests. They’re all free.
Featured Whitepapers
The E-Commerce SEO Playbook
E-Commerce websites – especially those with extensive catalogs of products – are among the most rewarding and challenging projects for an SEO professional. The job means scaling improvements and optimizations across product listings, ensuring all of the products and categories … read more
The SEO’s Guide to JavaScript: Everything You Need to Know
You don’t have to learn how to program in JavaScript to be a rockstar SEO. That doesn’t mean you can put JavaScript out of your mind forever: JavaScript does impact SEO, and if you’re not proactive about it, your pages … read more
The Future of Enterprise SEO
There’s no shortage of resources on search engine optimization (SEO) on the internet today. Even though SEO resources are ubiquitous, the strategy still hasn’t caught on with many executives — maybe you’re one of them! The reason SEO is still … read more
Why Your Customer Data Platform Should Be Your Data Warehouse
Today every vendor in Martech is trying to sell a SaaS tool with the common promise of offering a single view of the customer. For years, companies have turned to CDPs in an attempt to realize the full value of … read more
The Implementation-Free CDP: 4 Ways Marketing Teams Can Move Faster with Data
Today every vendor in Martech is trying to sell a SaaS tool with the common promise of offering a single view of the customer. For years, companies have turned to CDPs in an attempt to realize the full value of … read more
Get More Action – Conversion Rate Optimization (CRO) Checklist
Whereoware’s CRO Checklist will help you identify opportunities to reduce friction, increase persuasion, and get more customers to take action (like buying, downloading, or filling out forms to completion). Put an end to website underperformance with this comprehensive checklist! Did you … read more
2022 Gartner® Magic Quadrant™ for DXP
Acquia has been named a Leader in the 2022 Gartner® Magic Quadrant™ for DXP. The report evaluated Acquia and 15 other DXP vendors across different diverse categories and can serve as a resource to help you to zero in on … read more
